Absolut celebrates the power of creativity in new global ‘Create A Better Tomorrow, Tonight’ campaign.

To launch the campaign, Absolut has partnered with internationally acclaimed cinematographer and three-consecutive-time Academy Award winner Emmanuel Lubezki to create ‘One Night,’ an ambitious film that tells the story of creativity as the key fuel for progress in the world. Accompanied by a voiceover from actor / singer Juliette Lewis, the film celebrates humanity’s biggest moments of creativity, starting with the Big Bang and moving through to the modern day.

The ‘One Night’ film continues Absolut’s rich history of working with some of the world’s most innovative creatives, ranging from greats such as Andy Warhol, Keith Haring and Tom Ford right through to contemporary figures such as Deadmau5 and Mickalene Thomas.