Creative studio based in Bucharest. #WeAreElastic

Carrefour Romania

by Elastic Studio· March 21, 2019· in · 0 comments
Back   Background: Carrefour is one of the largest employers in Romania, with a team of over 17,000 members in 2017. Our mission was to create, together with our good friends and colleagues from Zee51, Carrefour’s first Employer Branding nationwide campaign, after 16 years of presence in Romania. The EB Campaign had to have a national reach and be carried out in several stages, starting March 2017. The Employer Branding campaign aims to explain the true extent of one of the largest employers in Romania, and all of the material has been set to recreate the atmosphere of a campaign made by the employees themselves, according to their own experiences at Carrefour. With a team of over 17,000 members in 2017 and a variety of services that far exceed the standard qualities of a retailer, Carrefour is much more than that. It is basically an entire “world” where people and their needs are at the heart of concern – not products, sales or prices. The EB campaign confirms this aspect by illustrating relations at work: “The World of Carrefour” is about people – first of all, employees who, regardless of the nature of their job or background, are each an equal […]
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VanFruct

by Elastic Studio· August 12, 2017· in · 0 comments
Background: VanFruct is a concept juice bar serving cool lemonades, silky smoothies, honest fresh juices, exotic specialty coffee and delicious homemade gaufres.   Contribution: Brand Creation PR & Communications Graphic Design Photography  
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Hire Like a Pro

by Elastic Studio· June 06, 2017· in · 0 comments
Background: As one of the largest employers in Romania and with a team of over 17,000 members, Carrefour’s HR department has the important role and mission of staying up to date with the latest recruitment techniques and best practices in this area. So, long story short, together with My HR Lab & Zee51, we have developed an internal campaign for enrollment in recruitment workshops and, at the same time, managed to also turn it into an external Employer Branding campaign and raise awareness on the outdated practices in the field of recruitment. The main character in our videos was Mr. Zaur, interpreted by Alexandru Potocean, a manager with bad habits that doesn’t fit in our times. The campaign touched on the funny side, but the message was important: times are changing, and the managers need to evolve. That’s why we’ve concluded with some good examples & testimonials from the company. Results: about 1000 new followers on LinkedIn, 126,000 views, +2,000 likes, 375 shares +18.000 organic views on Youtube over 200 Carrefour managers enrolled at the workshops   Contribution: Campaign Concept & Creation Internal Communications Strategy Video Direction Graphic Design Video Production (with Zee51)  
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Energiea

by Elastic Studio· August 12, 2016· in · 0 comments
Background: Energiea is in equal measure a pub and an urban hub where people can try a healthy contemporary cuisine. Here, customers can take part in workshops and exhibitions, or enjoy fresh cultural happenings and live performances in the purest Grolsch experimental spirit. Energiea keeps alive, both by design and by functionality, the spirit of the 1920s Bucharest printing house that had the same name and occupied the exact same space.   Contribution: PR & Communications
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Expirat

by Elastic Studio· August 12, 2016· in · 0 comments
Background: Expirat exists in the Romanian urban landscape since 2002. As a club, concert hall, terrace and space for alternative expression, Expirat is the place that delivers alternative culture bundled with a positive vibe.   Contribution: PR & Communications Photography (for social media content) (Adrian Vizireanu) Events  
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Bicicleta

by Elastic Studio· August 11, 2016· in · 0 comments
Background: Located in the historic center of Bucharest, Bicicleta (Bicycle Bar) is an unconventional and unique concept bar. Since 2012, it became a checkpoint for bicycle lovers, urban artists and creative people. The concept is based on recycling bicycle parts in order to make a cosy place where people can enjoy fine drinks with a proper background music. Bicicleta bar made a buzz around the world, being featured in “20 Of The World’s Best Restaurant And Bar Interior Designs” from BoredPanda.com and on other design and tourism websites.   Contribution: Brand Creation Graphic Design Photography  (Adrian Vizireanu) Events PR & Communication
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Grain de Sel

by Elastic Studio· August 03, 2016· in · 0 comments
Background: Bakery with a twist. Grain de Sel is an artisanal bake shop that reinvented Romanian recipes and managed to turn traditional pastries into day-to-day delights.   Contribution: Social media & online campaign management Photography
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Provus Group | Wirecard Romania

by Elastic Studio· July 23, 2016· in · 0 comments
Background: Established in 2001, Provus operates on the Romanian financial market in the area of card transactions processing, card personalization and retail sector services. Provus is the biggest processing centre in Romania, one of the biggest in Eastern Europe and one of the biggest personalization centres in Romania. Provus / Supercard are a part of Wirecard Romania.   Contribution: PR & Communications Graphic Design Photography
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Cubic Residence

by Elastic Studio· October 26, 2015· in · 0 comments
Background: Bucharest is a crowded metropolis and its central areas are no longer attractive due to extremely high prices, heavy traffic, noise and pollution. Cubic Residence, as a real estate developer, changed the rules of the game, focusing its attention on the less-crowded, quieter areas found on the South-Western extremities of Bucharest. The apartments and houses built from scratch by Cubic Residence turned out to be a great success and are now fully inhabited by people who believe in a brighter, greener future for Bucharest. Cubic Residence entered the real estate market in Romania with a clear objective: to formulate inovative concepts for living spaces, in Bucharest. The company’s next project is currently under development: Cubic 7 Residential Compound.   Contribution: PR & Communications
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